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R for marketing research and analytics

Chapman, Chris

R for marketing research and analytics - New York: Springer, 2015 - xviii, 454p. - Use R! .

Includes index

ISBN: 9783319144351

Subjects--Topical Terms:
Computer science

Subjects--Index Terms: R - programming language

Subjects--Facted Index Terms:
Marketing research - statistical methods

Dewey Class. No.: 005.133 / CHA

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