Marketing & consumer behavior: basic concepts
Vyas, Shyam Babu
Marketing & consumer behavior: basic concepts - 2nd ed. - New Delhi: M.A.R.C. Group, 1996 - xxiv, 353p.
Management
Marketing management
Consumer behavior
658.802 / VYA
Marketing & consumer behavior: basic concepts - 2nd ed. - New Delhi: M.A.R.C. Group, 1996 - xxiv, 353p.
Management
Marketing management
Consumer behavior
658.802 / VYA