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CRM handbook : a business guide to customer relationship management

Dyche, Jill

CRM handbook : a business guide to customer relationship management - New Delhi: Pearson Education, 2004 - 307p.

ISBN: 9788178085685

Subjects--Topical Terms:
Management

Subjects--Index Terms: Customer relationship management

Dewey Class. No.: 658.812 / DYC

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