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Qualitative consumer & marketing research

Belk, Russell

Qualitative consumer & marketing research - New Delhi: Sage, 2013 - vi, 234p.

ISBN: 9780857027672

Subjects--Topical Terms:
Marketing

Subjects--Index Terms: Qualitative research

Subjects--Facted Index Terms:
Consumers - research

Dewey Class. No.: 658.83 / BEL

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