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Marketing management

Kotler, Philip

Marketing management - 15th ed. - Noida: Pearson, 2016 - xxv, 756p.

Includes index
3rd impression 2017
BB8526, BB77247 are replaced
BB85257(16th ed. 2021) replaced

ISBN: 9789332557185

Subjects--Topical Terms:
Marketing

Subjects--Index Terms: Marketing management

Dewey Class. No.: 658.802 / KOT

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