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From ideas to iconic brands : inspiring stories of 101 amazing brands that changed the world

Lury, Giles

From ideas to iconic brands : inspiring stories of 101 amazing brands that changed the world - Delhi: Jaico, 2018 - 335p.

ISBN: 9789386867896

Subjects--Topical Terms:
Management
Brand management

Dewey Class. No.: 658.827 / LUR

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