Innovation heroes: understanding customers as a valuable innovation resource
Schweitzer, Fiona
Innovation heroes: understanding customers as a valuable innovation resource - London: World Scientific, 2018 - xi, 291p. - Series on technology management - vol. 31 .
9781786345363
Management
Customer relations
658.8 / SCH
Innovation heroes: understanding customers as a valuable innovation resource - London: World Scientific, 2018 - xi, 291p. - Series on technology management - vol. 31 .
9781786345363
Management
Customer relations
658.8 / SCH