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Services marketing : text and cases

Jauhari, Vinnie

Services marketing : text and cases - 2nd - New Delhi: Oxford University Press, 2017 - xx, 578p.

ISBN: 9780199456161

Subjects--Topical Terms:
Marketing

Subjects--Index Terms: Service industries - marketing

Subjects--Facted Index Terms:
Customer services

Dewey Class. No.: 658.8 / JAU

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