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Definitive guide to entertainment marketing : Bringing the moguls, the media, and the magic to the world

Lieberman, Al

Definitive guide to entertainment marketing : Bringing the moguls, the media, and the magic to the world - 2nd, ed - Noida : Pearson, 2017 - x, 294p.

ISBN: 9789332586963

Subjects--Topical Terms:
Management
Marketing

Dewey Class. No.: 658.8 / LIE

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