Normal view MARC view ISBD view

Retailization : brand survival in the age of retailer power

Thomassen, Lars

Retailization : brand survival in the age of retailer power - New Delhi: Kogan Page, 2007 - xviii, 221p.

ISBN: 9780749449032

Subjects--Topical Terms:
Marketing
Retail management

Subjects--Index Terms: Brand

Dewey Class. No.: 658.87 / THO

Print
Add to your cart (remove)
Save record
ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)