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Effective use of market research : How to drive and focus better business decisions

Birn, Robin J

Effective use of market research : How to drive and focus better business decisions - 4th - New Delhi Kogan Page 2004 - xiv, 226p.

ISBN: 0749443219 9780749443214

Subjects--Topical Terms:
Management
Market research
Strategic planning

Dewey Class. No.: 658.83 / BIR

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