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Marketing analytics : Data driven techniques with mcrosoft excel

Winston, Wayne L

Marketing analytics : Data driven techniques with mcrosoft excel - New Delhi: Wiley India, 2015 - xxx, 690p.

ISBN: 9788126548620

Subjects--Topical Terms:
Marketing

Subjects--Index Terms: Decision science

Subjects--Facted Index Terms:
Business analytics

Dewey Class. No.: 658.8 / WIN

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