Marketing management : Analysis, planning, implementation and control
Kotlar, Philp
Marketing management : Analysis, planning, implementation and control - 8th ed. - New Delhi: Pearson Education, 1994 - 801p.
8120308778
Management
Marketing
Marketing Management
658.8 / KOT
Marketing management : Analysis, planning, implementation and control - 8th ed. - New Delhi: Pearson Education, 1994 - 801p.
8120308778
Management
Marketing
Marketing Management
658.8 / KOT