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Marketing research : how to strategically use and implement the latest research techniques for successful marketing

Agrawal, Sangeeta

Marketing research : how to strategically use and implement the latest research techniques for successful marketing - New Delhi : Global, 1998 - 326p.

ISBN: 8172400683

Subjects--Topical Terms:
Management

Subjects--Index Terms: Marketing research

Dewey Class. No.: 658.83 / AGR

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