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Advertising management

Batra, Rajeev

Advertising management - 5th ed. - New Delhi: Pearson Education, 2006 - 768p.

Includes index

ISBN: 9788177585507

Standard No.: 8177588508

Subjects--Topical Terms:
Marketing

Subjects--Index Terms: Advertising

Dewey Class. No.: 659.1 / BAT

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