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Standing room only : strategies for marketing the performing arts

Kotler, Philip

Standing room only : strategies for marketing the performing arts - Boston: Harvard Business Press, 1997 - xi, 560p.

ISBN: 978-0-87584-737-5

Subjects--Topical Terms:
Performing arts

Subjects--Index Terms: Performing arts - marketing

Dewey Class. No.: 791.069 / KOT

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