Integrated advertising, promotion and marketing communications
Clow, Kenneth E
Integrated advertising, promotion and marketing communications - 2nd ed. - New Delhi: Prentice Hall of India, 2005
Management
Advertising
659.104 / CLO
Integrated advertising, promotion and marketing communications - 2nd ed. - New Delhi: Prentice Hall of India, 2005
Management
Advertising
659.104 / CLO