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Consumer behavior

Loudon, David L.

Consumer behavior - New Delhi: Tata McGraw Hill, 2006 - 788p.

ISBN: 0070473811

Standard No.: 9780070473812

Subjects--Topical Terms:
Management

Subjects--Index Terms: Marketing

Subjects--Facted Index Terms:
Consumer behavior

Dewey Class. No.: 658.8342 / LOU

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