Strategic brand management : building, measuring and managing brand equity
Keller, Kevin Lane
Strategic brand management : building, measuring and managing brand equity - 2nd ed. - New Delhi : Prentice Hall of India, 2003
8120323092
Management
Marketing management
658.827 / KEL
Strategic brand management : building, measuring and managing brand equity - 2nd ed. - New Delhi : Prentice Hall of India, 2003
8120323092
Management
Marketing management
658.827 / KEL