Beating the commodity trap: How to maximize your competitive position and increase your pricing power
D'Aveni, Richard A
Beating the commodity trap: How to maximize your competitive position and increase your pricing power - Boston: Harvard Business School, 2010 - xiv, 194p.
978-1-4221-0315-9
Marketing
658.802 / AVE
Beating the commodity trap: How to maximize your competitive position and increase your pricing power - Boston: Harvard Business School, 2010 - xiv, 194p.
978-1-4221-0315-9
Marketing
658.802 / AVE