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Strategic marketing for nonprofit organizations

Andreasen, Alan R.

Strategic marketing for nonprofit organizations - 6th - New Delhi: Prentice Hall of India, 2005 - 536p.

ISBN: 8120322592

Subjects--Topical Terms:
Marketing

Subjects--Index Terms: Nonprofit organizations - marketing

Subjects--Facted Index Terms:
Strategic planning

Dewey Class. No.: 658.802 / AND

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