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Services marketing : text and cases

Verma, Harsh V.

Services marketing : text and cases - New Delhi: Pearson Education, 2008 - 470p.

ISBN: 8177586734

Subjects--Topical Terms:
Marketing

Subjects--Index Terms: Service industries - marketing

Subjects--Facted Index Terms:
Customer services

Dewey Class. No.: 658.8 / VER

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