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Services Marketing

Nargundkar, Rajendra

Services Marketing - 3rd - New Delhi: Tata McGraw Hill, 2011 - 469p.

ISBN: 0070682127

Subjects--Topical Terms:
Marketing

Subjects--Index Terms: Service industries - marketing

Subjects--Facted Index Terms:
Customer services

Dewey Class. No.: 658.8 / NAR

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