Normal view MARC view ISBD view

Service marketing-integrated customer focus across the firm

Zeithmal, Valaxe A.

Service marketing-integrated customer focus across the firm - 3rd - New Delhi: Tata McGraw Hill, 2003

Subjects--Topical Terms:
Marketing

Subjects--Index Terms: Customer services - marketing

Subjects--Facted Index Terms:
Relationship marketing

Dewey Class. No.: 658.8 / ZEI

Place hold
Print
Add to your cart (remove)
Save record
ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)