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Service marketing : the Indian context

Srinivasan, R.

Service marketing : the Indian context - New Delhi: Prentice Hall of India, 2005 - 242p.

ISBN: 8120325982

Subjects--Topical Terms:
Marketing

Subjects--Index Terms: Customer services - marketing

Subjects--Facted Index Terms:
Relationship marketing

Dewey Class. No.: 658.8 / SRI

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