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Service marketing : text and cases

Nargundkar, Rajendra

Service marketing : text and cases - 2nd - New Delhi: Tata McGraw Hill, 2008 - 451p.

ISBN: 007061610

Subjects--Topical Terms:
Marketing

Subjects--Index Terms: Customer services - marketing

Subjects--Facted Index Terms:
Relationship marketing

Dewey Class. No.: 658.8 / NAR

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