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Marketing sales and customer services : understanding the theory and practice of selling through service

Watkins, Charley

Marketing sales and customer services : understanding the theory and practice of selling through service - New Delhi : AITBS, 2002 - 348p.

ISBN: 0852975112

Subjects--Topical Terms:
Management

Subjects--Index Terms: Marketing

Dewey Class. No.: 658.8 / WAT

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