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Marketing management : planning, implementation and control

Ramaswamy, V S

Marketing management : planning, implementation and control - 3rd ed. - New Delhi : MacMillan, 2003 - 748p.

ISBN: 0333931798 9780333937198

Subjects--Topical Terms:
Management

Subjects--Index Terms: Marketing

Dewey Class. No.: 658.8 / RAM

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