Handbook of strategic marketing communication : new ways to build and integrate communication
Smith, Paul
Handbook of strategic marketing communication : new ways to build and integrate communication - New Delhi : Crest Publishing, 2003 - 300p.
81-242-0292-3
Management
Marketing Management
658.8 / SMI
Handbook of strategic marketing communication : new ways to build and integrate communication - New Delhi : Crest Publishing, 2003 - 300p.
81-242-0292-3
Management
Marketing Management
658.8 / SMI